The word Akshaya means that which never diminishes - hence beginnings made or valuables bought on this day are considered certain to bring luck and success. All over India people celebrate weddings, plan new business ventures, long journeys and other events on this day.

Like Diwali, Dussera and Gudi Padva. Akshava Tritiva is reserved for buying gold, silver and other assets. On this day jewelers keep their shops open well into twilight time to entertain their buyers.

Akshaya Tritiya or Akha TeeJ is traditionally the birthday of Parshurama, the sixth incarnation of Vishnu. The Puranas tell how he reclaimed land from the sea along the west coast of India by his valor. Even today Goa and the Konkan are called Parshurama Kshetra. He then settled 96 selected families there, called Shahanavkuli Brahmins, who are said to have created the cultural heritage of this nart of India. In India gold is regarded as the ultimate symbol of wealth and prosperity. Buying gold and jewellery is a popular activity on Akshaya Tritiya, one of the most auspicious days of the year.