| Case Studies |
Case Studies |
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Apple Inc. (Dividend Policy) |
AT & T (Corporate Governance) |
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ACRES International Corp (Emergency preparedness) |
Canadian Television (Cultural Diversity) |
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General Electric (Corporate Governance Reforms) |
Hurricane Katrina and Failure of Emergency Response System |
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Marks & Spencer (Ethical Standards) |
United Airlines (Investor Confidence) |
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Lucent Technologies (Business Continuity / Disaster Recovery) |
Union Officine Meccaniche (Protecting Intellectual Property) |
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Union Pacific (Code of Business Conduct and Ethics) |
Apple Inc. (Compensation) |
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CNC Equipment (Training and Development) |
Canon and Sony (Training Programs) |
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Container Store (Employee Motivation) |
Universal Behavioral Health (Project Management) |
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CDW Corporation (Stretch Goals) |
Syracuse University (Competency-Based Rewards) |
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Circuit City and Best Buy (Compensation Strategies) |
Walt Disney Co. (Managers Incentive Scheme) |
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Walt Disney Co. (Executive Compensation) |
Domino’s Pizza (Staff Enablement) |
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JetBlue (Reality Check) |
Ernst & Young (Skills inventory) |
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Egon Zehnder International (Compensation) |
ENSR (Employee Communications) |
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EnCana Corporation (Employee Motovation) |
EnCana's (“High-Five” Recognition) |
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FDIC (Training and Development) |
State of Florida (Employees Retention) |
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Federal Express (Employee Feedback) |
FedEx ("People First") |
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Fifth Third (Employee Motivation) |
Seattle (Fish Philosophy) |
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Google (Employee and Technology Focus) |
Home Depot (Incentive Program) |
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Hundai (Culture) |
IKEA (Rewards Program) |
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IBM (Pay Structure) |
IBM (Dual Ladders) |
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Kermit (Succession Planning) |
Logical Net Communications (Change Management) |
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Massachusetts Highway Department (Intrinsic Rewards) |
Mercy Medical center (Behavioral Modification) |
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Mitel Corporation (Goal Setting) |
National Cash Register (Motivation) |
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Tien Wah Press (Opening the Books) |
Prudential Building (Management Capability Program) |
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Virgin Trains (Peer Recognition) |
Quad/Graphics (Employee Enablement) |
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Central Park Conservancy (Regina Peruggi Role Switch) |
Synovis Life Technologies (Employee Inclusion) |
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Steven Spielberg (Goal Setting) |
Southwest Airlines (Employee Selection) |
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Simons and Enz (Study on Motivation and Performance) |
Silicon Valley (Employee Retention) |
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Southwest Airlines (Employee Development and Retention) |
City of Bellevue (Seniority-Based Rewards) |
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Semco Corporation (Empowerment) |
Sirius Consulting Group (Self-Leadership) |
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Tires Plus (Employee Retention) |
Tyson Foods (Employee Development) |
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Sprint PCS (Employee Retention) |
Starbucks (Rewards and Compensation) |
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UPS (Performance Management System) |
Warwick (Experiential Learning) |
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Worthington Industries (Reward Program) |
Wendy (Training and Development) |
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Wal-Mart (Employee Retention) |
WestJet (Profitability Secret) |
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Agilent Technologies (Event Management) |
Apollo Group (Product Profitability Model) |
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America Express (Cause Marketing) |
Apple, Inc. (Segmentation Strategy) |
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Baxter International Inc. (Capacity Management) |
Boise Office Solutions (Customer Relationship Management) |
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Boeing, Iridium, Gillette and Intel (Capital Budgeting) |
Chindex (Inflation Response) |
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Cadillac (Gap Analysis and Risk Mitigation) |
Chipotle Mexican Grill (Advertising and Publicity) |
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Comerica Bank (Customer Segmentation Strategy) |
Campbell Soup (Market Segmentation Strategy) |
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Frito-Lay (Testing of New-Product Idea's) |
Fairchild Semiconductor (Marketing Mix) |
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Greyhound (Product Risk Management Model) |
General Electric, Marriott, and Toyota (Market Orientation) |
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Harley-Davidson (Product Development) |
Harrah Casino (Customer Loyalty and Rewards Program) |
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Hermitage Museum (Marketing Initiatives) |
JetBlue Airways (Customer Relationship Management) |
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Kodak (Business Portfolio Analysis) |
Little Remedies (Product Line Strategy) |
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Microsoft Corporation (Identifying Customer Demographics) |
Microsoft Corporation (RFID Development) |
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Movie Making (Market Research) |
Nielsen Media Research (Primary Data Collection) |
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Ping Golf (ISO 9004) |
Rollerblade (Product Promotion Strategies) |
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Southwest Airlines (Marketing Strategy) |
South Carolina City Council (Response to Inflation) |
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Siebel / Oracle (TQM Principles) |
Southwest Airlines (Product Positioning Strategy) |
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Threadless T-shirt (Customer Acquisition and Retention) |
Universal Studio (Marketing Mix) |
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UBS (Response to Interest Rate) |
Wal-Mart and Home Depot (Product Pricing) |
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Ebay (Stock-for-Stock Acquisition) |
Federated Department Stores (Leveraged Buyout Debacle) |
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Kmart Holdings Corporation and Sears Roebuck (Merger) |
Google (Acquisition Strategy) |
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Kellogg (Acquisition Strategy) |
MyCorporation Business Services (Implementation Planning) |
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Unilever (Branding Strategy) |
The Los Angeles County Metropolitan Transit Authority (Executive Reporting System) |
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3M (Focus Groups) |
3M (Post-it Flag Highlighter) |
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Apple Computer (Idea Generation) |
Fisher-Price (Marketing Research) |
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L.A. Confidential and A Knight’s Tale (Story behind Success) |
Gatorade (Product and Brand Management) |
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Google (Financial Statement Analysis) |
Kellogg (Product Development Strategy) |
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Microsoft Corporation (Market Research) |
Microsoft Corporation (Mobile Technology) |
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Rollerblade (Idea) |
Sabre Holdings (Product Development) |
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Soup Book (Success) |
Siemens Information and Communications (Corporate Account Management) |
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Anheuser-Busch and Grupo Modelo (Joint Venture) |
Alcatel and Finmeccanica (Joint Venture) |
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Air China (Positioning Strategy) |
Bridge Mobile (Alliance) |
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BT Group and Connect Union (Alliance) |
Corning and Vitro (Joint Venture) |
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Continental Teves (Supply Management) |
Citibank's (Six-Sigma) |
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eBay (Rewards Program) |
ISS and FIET (Alliance) |
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Sabre Holdings (Positioning) |
Southwest Airlines and Union (Alliance) |
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Wal-Mart (Global Expansion Strategy) |
Wal-Mart (Transition to the Web) |
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Xerox and ACTWU (Alliance) |
Synapse Group Inc (Project Portfolio Management Approach) |
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AT&T (Learning Experience in Advertising) |
Brown-Forman (Marketing Strategy) |
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Coca Cola (Learning Experience in Advertising) |
Coca Cola (Growth Strategy) |
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Fran Wilson (Indirect Exporting) |
General Electric and Tungsram (Joint Venture) |
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IBM and Nike (Back Translation Problems) |
Tiffany & Company (Global Marketing) |
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The SAS Turnaround |
TotalSecurity.US (Risk Management) |
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Wal-Mart (Marketing Strategy) |
Wal-Mart (Global Branding Strategies) |
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3M (New Product Process) |
Astra Zeneca (Global & Domestic Outsourcing) |
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Dell Computers (Global Production Network) |
Dorothy Lane Market (Customer Retention Strategy) |
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Federal Express (Distribution Strategy) |
General Mill (Exploratory Research) |
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JCP Media (Buying Pattern) |
Medtronic (Marketing Program) |
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Mattel (Global Marketing Strategy) |
Marriott (Multi Branding Strategy) |
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Medtronic (Market Segmentation Strategy) |
Marriott Corporation (Idea Generation) |
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Navistar (Innovation During Recession) |
Pez Candy (Packaging and Labeling) |
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Volvo (Idea Generation Using Women Employees) |
U.S. DEPARTMENT OF COMMERCE (Gap Analysis and Risk Mitigation) |
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AR Systems International (Outsourcing) |
Alcoa Closure Systems International (Outsourcing) |
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Campbell Soup (Outsourcing) |
Chevron Texaco (Production Strategy) |
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Celestica (Supply-chain Collaboration) |
Caterpillar Inc., Eaton Corp., and ABB Ltd. (Outsourcing) |
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Campbell Soup (Continuous replenishment System) |
Club Car (Collection Management System) |
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Dell Computers (Outsourcing) |
Ernest & Young (Risk Management Methodology) |
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First Magnus Financial Corp. (Outsourcing) |
Fairchild Semiconductor (Outsourcing) |
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Flextronics (Growth Strategies) |
General Electric (Logistic Enhancements) |
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Kellogg (Supply Chain Management) |
Marsh Consulting (Gap Analysis and Risk Mitigation) |
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Motorola, Inc. (Supplier Negotiations ) |
Network Appliance (Demand Planning System) |
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Schnuck (Market Automatic Replenishment System) |
Toyota (Lean Production System) |
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Wal-Mart (Positioning Strategies) |
U.S. Army Corps of Engineers (Critical Path Method Methodology) |
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3M (Cross-Functional Teams) |
Avanade (Project Implementation) |
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ACE INA (Risk Management) |
Ameritech (Project Structure) |
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Air Products (Resource Allocation and Prioritization) |
Brown-Forman Corp Systems (Working Capital Management) |
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Coca Cola (Working Capital Management) |
Camelot Group (Project Implementation Methodology) |
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Conchango (Collaboration Strategy) |
Decarlo Group (Extreme Project Management) |
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Florida Hospital (Incremental Project Implementation) |
Federal Mogul (Project Prioritization and Funding) |
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General Electric’s (Implementation Planning) |
GEC Marconi Aerospace (Gap Analysis and Risk Mitigation) |
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Google (Global Expansion Strategy) |
Google (Working Capital Management) |
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Habitat for Humanity New Zealand (Critical Chain Principles) |
Hewlett Packard (Organization Restructuring) |
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Mexican Petroleum Institute (Project Portfolio Management) |
Microsoft Corporation (Project Tracking System) |
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Microsoft, Qualcomm, and Google (Working Capital Management) |
Norfolk Southern (Project Implementation) |
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Northrop Grumman (Electronic Systems Implementation Plan) |
Onsite Energy Corporation (Notes Payable) |
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Qualcomm (Working Capital Management) |
Ryan Companies (Implementation Planning) |
