Wal-Mart and several other retail giants such as Home Depot, provide generic brands of many products at a significantly reduced price.  Instead of purchasing Welch’s Grape Jelly for $2.59, Wal-Mart’s brand usually sells for $1.99.  Home Depot has done the same.  A John Deere riding lawn mower normally priced at $2,200 is sold in Home Depot as a Scott’s mower for $1,400.  This concept can be used by companies to increase sales while providing options that are more economical to consumers during economic downturn.

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YouSigma. (2008). "Wal-Mart and Home Depot's Product Pricing." From http://www.yousigma.com.