“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Abbott Laboratories 

Abbott Laboratories (Abbott) is a global, health care company engaged in the discovery, development, manufacture and marketing of pharmaceuticals and medical products, including nutritionals, devices and diagnostics. The company has presence in more than 130 countries. The increasing acceptance of Abbott's Humira in the autoimmune disorder market will be the major growth driver of the company's top-line growth out to 2013. However, the introduction of biologic products in the autoimmune market could affect the company's forecast product sales during the period.