“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Acxiom

Acxiom Corporation provides customer and information management solutions. Its competencies include CDI/technology, data, databases, consulting and analytics, privacy leadership, and IT outsourcing. The company primarily operates in the US. It is headquartered in Little Rock, Arkansas and employs approximately 6,600 people.