“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Adobe Systems

Adobe Systems Incorporated (Adobe Systems) is a software company, focused on digital media. The company offers creative, business and mobile software and services to creative professionals, designers, knowledge workers, high-end consumers, original equipment manufacturers, developers and enterprises. The company licenses its technology to hardware manufacturers, software developers and service providers. Adobe Systems operates in the entire world. The company is headquartered in California, the US and has about 7,000 employees.