“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

AES Corporation, The

The AES Corporation (AES) is one of the major global power companies, engaged in power generation and electricity distribution worldwide. The company operates in Latin America, North America, Europe, Africa, and Asia. It is headquartered in Arlington, Virginia and employs about 28,000 people.