“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

AGCO Corporation

AGCO Corporation (AGCO) is a global manufacturer and distributor of agricultural equipment and related replacement parts. The company offers a range of tractors, combines, self-propelled sprayers, forage and tillage equipment, implements and hay tools. It operates through approximately 2,800 independent dealers and distributors in more than 140 countries including the US, Europe, Africa, Asia and South America. It is headquartered in Duluth, Georgia and employs about 15,600 people.