“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Allegheny Technologies

Allegheny Technologies Incorporated (ATI) is a leading manufacturer of specialty metals for global markets. The company’s product portfolio comprises high performance metals, flat-rolled products and engineered products. Some of its products include stainless steel, specialty steels, nickel, cobalt and titanium based alloys; niobium and zirconium based super alloys; and tungsten materials. The company primarily operates in the US and Europe. It is headquartered in Pittsburgh, Pennsylvania and employs about 9,700 people.