“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Allianz

Allianz SE (Allianz or ‘the company’), previously known as Allianz AG, is a holding company. It is one of the leading insurers and financial services providers worldwide. The service portfolio of the company comprises property and casualty insurance, life and health insurance, banking and asset management. Allianz has global operations with branches and subsidiaries spread across Europe, Asia Pacific, Americas, the Middle East and Africa. Allianz is headquartered in Munich, Germany and employs 181,207 people.