“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Allstate 

Allstate is engaged in the personal property and casualty insurance; life insurance; and retirement and investment products business. It is the largest publicly held personal lines insurance company in US. The company's diversified product portfolio protects it against demand fluctuations for certain offerings, and helps it compete against players in regional markets. However, increasing competition could adversely affect the company's profit margins.