“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

American Electric Power

American Electric Power Company (AEP) is one of the largest electric utilities in the US. It delivers electricity to more than five million customers in 38 eastern and central US states and eastern Canada. The company is headquartered in Columbus, Ohio and employs about 20,900 people.