“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Analog Devices

Analog Devices is engaged in the design, manufacture and marketing of high performance analog, mixed-signal and digital signal processing integrated circuits. The company operates in 18 countries including the US. It is headquartered in Norwood, Massachusetts and employed 9,000 people as on November 1, 2008.