“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Anglo American PLC

Anglo American is a diversified mining group. The company's portfolio of mining assets and natural resources includes precious metals, base metals, and bulk commodities. The company operates in Africa, Europe, South and North America, Australia, and Asia. It is headquartered in London, the UK and employs about 105,000 people.