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Ashland Inc (SWOT Analysis) |
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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”
Ashland Inc
Ashland is a diversified chemical company that provides products, services, and solutions in more than 100 countries worldwide. It is headquartered in Covington, Kentucky and employs about 11,900 people.
Strengths, Weaknesses, Opportunities and Threats (SWOT)
Location of Factor |
TYPE OF FACTOR |
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Favorable |
Unfavorable |
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Internal |
Strengths
|
Weaknesses
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External |
Opportunities
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Threats
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