“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Atmos Energy Corporation

Atmos Energy Corporation (Atmos Energy) is engaged in the natural gas utility business as well as other natural gas non-utility businesses. It is one of the US’ largest natural-gas-only distributors based on number of customers and one of the largest intrastate pipeline operators in Texas based upon miles of pipe. Atmos Energy’s service areas are located in Colorado, Kansas, Kentucky, Louisiana, Mississippi, Tennessee, and Texas. The company has more limited service areas in Georgia, Illinois, Iowa, Missouri, and Virginia. Atmos Energy is headquartered in Dallas, Texas and employs about 4,750 people.