“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Autodesk

Autodesk is among the leading providers of software for the manufacturing, building and construction, and media and entertainment markets. The company offers solutions to customers in the architectural, engineering, construction, manufacturing, infrastructure and digital media markets. The company’s major brands include AutoCAD and Maya. The company operates across the world. It is headquartered in San Rafael, California and employs 7,300 people.