“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Baxter International

Baxter International (Baxter) is a medical products and services company with expertise in medical devices, pharmaceuticals and biotechnology. The company's products assist health-care professionals and their patients with the treatment of complex medical conditions including hemophilia, immune disorders, kidney disease, trauma and other conditions. The company primarily operates in the US and Europe. The company is headquartered in Deerfield, Illinois and employs approximately 46,000 people.