“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

BB&T

BB&T Corporation (BB&T) is a financial holding company that provides a range of financial services including loans, deposit services, insurance, financing, brokerage and investment banking. The company conducts its business operations primarily through its commercial bank subsidiary Branch Banking and Trust Company and other non bank subsidiaries. The company operates within the US. It is headquartered in Winston Salem, North Carolina and employs 29,600 people.