“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Becton, Dickinson and Co.

Becton, Dickinson and Company (BD) is a medical technology company engaged in the development, manufacture and sale of medical devices, instrument systems and reagents. The company operates in North America, Europe, Middle East, Africa, Asia Pacific, and Latin America. It is headquartered in Franklin Lakes, New Jersey and employs about 28,277 people.