“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

BNP Paribas

BNP Paribas (BNP or ‘the group’) is the largest bank in France and a leading bank in Eurozone and the parent of the BNP Paribas Group. The group operates in over 85 countries and has a strong position in Asia and a significant presence in the US. In addition to retail banking, BNP specializes in corporate and investment banking, international private banking, and asset management. The group is headquartered in Paris, France and employs 162,700 people.