“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Boston Consulting Group,The SWOT Analysis

The Boston Consulting Group (BCG) is a privately held global management consulting company and also an advisor on business strategy. The company offers services across a range of industries. The company is headquartered in Boston, Massachusetts, and employs about 4,300 consultants.