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Brunswick (SWOT Analysis) |
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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”
Brunswick
Brunswick Corporation (Brunswick) manufactures marine and indoor recreation equipment. The company is engaged in manufacturing and marketing of boats, marine engines, fitness equipment, and bowling and billiards equipment. Brunswick primarily operates in the US. It is headquartered in Lake Forest, Illinois and employs 19,760 people.
Strengths, Weaknesses, Opportunities and Threats (SWOT)
Location of Factor |
TYPE OF FACTOR |
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Favorable |
Unfavorable |
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Internal |
Strengths
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Weaknesses
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External |
Opportunities
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Threats
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