“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

China National Petroleum

China National Petroleum Corporation (CNPC) is an integrated energy company. CNPC is engaged in oil and gas upstream and downstream operations, chemicals, engineering, and construction, and equipment manufacturing. CNPC primarily operates in China and has oil and gas assets and interests in 27 countries. The company is headquartered in Beijing, China.