“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Cisco Systems 

Cisco Systems (Cisco) is a provider of networking and communication technologies, equipments and services for transporting data, voice and video to various consumers worldwide. The company has registered a strong top line growth over the period 2003-2007. Strong revenue growth could be leveraged to seek better growth avenues in the future. However, intensifying competition could affect Cisco’s margins and market share.