“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

CIT Group Inc.

CIT Group (CIT) is a global commercial and consumer finance company that offers vendor financing, factoring, equipment and transportation financing, small business administration (SBA) loans, student, and asset-based lending. It also provides commercial real estate financing, as well as M&A and management advisory services. The group primarily operates in the North America, Europe, Latin America, Australia and the Asia-Pacific. It is headquartered in New York City, New York and employs about 6,700 people.