“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Clorox Company, The

The Clorox Company (Clorox) is engaged in manufacturing and marketing of non-durable household consumer products. It also manufactures professional cleaning products and maintenance accessories. The company primarily operates in North America and Latin America. It is headquartered in Oakland, California and employs 8,300 people.