“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Compagnie de Saint-Gobain S.A.

Compagnie de Saint-Gobain (Saint-Gobain) is one of the leading companies in the marketing, designing, distributing and manufacturing of building materials such as glass, ceramics, plastics, and cast iron products. The company primarily operates in France and other European countries, North America and Asia. It is headquartered in Courbevoie, France and employed about 209,175 people.