“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Constellation Energy Group

Constellation Energy Group is a diversified energy company operating through various subsidiaries. The company is engaged in the delivery of electricity and natural gas through Baltimore Gas and Electric Company (BGE) and also owns and operates a diversified fleet of power plants throughout the US. It is headquartered in Baltimore, Maryland and employs about 10,200 people.