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Coventry Health Care (SWOT Analysis)

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Coventry Health Care

Coventry Health Care is a national managed health care company, is an operator of health plans, insurance companies, network rental/managed care services companies, and workers' compensation services companies. The company primarily operates in the US and has a presence in Puerto Rico. It is headquartered in Bethesda, Maryland and employs about 15,000 people.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR

Favorable

Unfavorable

Internal

Strengths

  • Strong market position
  • Wide range of health care products and services
  • Extensive national network
  • Strong revenue growth

Weaknesses

  • High cost of operations
  • Weak operating cash flows
  • Market concentration

External

Opportunities

  • Increasing healthcare spending
  • Acquisitions
  • Eldercare market

Threats

  • Increasing medical costs
  • Regulations in the insurance sector
  • Shortage of healthcare workers
  • Intense competition
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