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Credit Suisse Group (SWOT Analysis) |
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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”
Credit Suisse Group
Credit Suisse Group (Credit Suisse or 'the group') is a leading Swiss-based provider of financial services. The group primarily operates in the Americas, Europe, Middle East, Africa and Asia-Pacific. It is headquartered in Zurich, Switzerland and employs 47,800 people.
Strengths, Weaknesses, Opportunities and Threats (SWOT)
Location of Factor |
TYPE OF FACTOR |
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Favorable |
Unfavorable |
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Internal |
Strengths
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Weaknesses
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External |
Opportunities
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Threats
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