“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Deutsche Post

Deutsche Post DHL is a logistic solutions provider, with operations in 220 countries. The company offers international mail, express, freight, contract logistics solutions, and other value added services. The company primarily operates in Europe, Americas and Asia-Pacific. It is headquartered in Bonn, Germany and employs about 512,536 people.