“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Deutsche Telekom AG

Deutsche Telekom is one of the world’s leading telecommunications and information technology service providers. It provides a range of telecommunications services including mobile communications, wireline, broadband and internet services, and information and communications technology services. The company primarily operates in Germany. It is headquartered in Bonn, Germany and employs about 234,890 people.