“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Edison International

Edison International is a holding company primarily engaged in generation and distribution of electric power through its subsidiaries. It also invests in infrastructure and energy projects. The company’s principal subsidiaries are Southern California Edison Company (SCE), Edison Mission Group (EMG), and Edison Capital. The company primarily operates in the US. It is headquartered in Rosemead, California and employs about 17,300 people.