“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

E.ON

E.ON is a German public utility company, engaged in generation, transmission, and distribution of electricity as well as the transmission, storage, and sale of natural gas. The company primarily operates in Europe and in the US. It is headquartered in Dusseldorf, Germany, and employs about 94,000 people.