“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

FedEx 

FedEx offers overnight courier services, freight services, logistics solutions and business support services. It operates the world’s largest express transportation company. FedEx has a strong brand image. The company was named the Fortune’s sixth best admired company all over the world. Strong brand image besides driving domestic revenues, facilitates international expansion. However, the increasing fuel prices are likely to have a direct impact on the company’s profit margins by causing an increase in the operating expenses of FedEx.