“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Fiat SpA

Fiat is principally engaged in the manufacture and distribution of automobiles, agricultural and construction equipment, and commercial vehicles, in addition to components for those products. The group also provides financial services. Fiat primarily operates in Europe and North America. It is headquartered in Turin, Italy and employs approximately 198,348 people.