“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Firstenergy Corp

FirstEnergy Corporation (FirstEnergy) is a diversified energy company. It engages in the generation, transmission, and distribution of electricity and energy management; and is also a provider of energy-related services. Its electric utility operating companies comprise the US’ fifth largest investor-owned electric system, serving 4.5 million customers within 36,100 square miles of Ohio, Pennsylvania, and New Jersey. The company is headquartered in Akron, Ohio and employs over 14,500 people.