“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

FPL Group Inc

FPL Group is one of the leading providers of electricity-related services in the US. The company’s principal subsidiary, Florida Power & Light Company (FPL), serves approximately 4.4 million customer accounts. Its other subsidiary FPL Energy operates in wholesale electricity markets of 24 states in the US. It is headquartered in Juno Beach, Florida and employs over 14,600 people.