“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Freeport-McMoRan Copper & Gold Inc

Freeport-McMoRan Copper & Gold (Freeport-McMoRan) is a holding company engaged in the exploration, mining, and production of copper, gold, and molybdenum. The company has operations in North America, Chile, Peru, Indonesia, Spain, and Africa. Freeport-McMoRan is headquartered in Phoenix, Arizona, and employs about 25,400 people.