“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

General Electric 

General Electric Company is a diversified industrial corporation. The company’s product range includes jet engines, power generation equipment, financial services, plastics and medical imaging. The diversified business operations of the company reduce its business risk. However, the weak economic outlook for Eurozone and the US, two key markets of General Electric, would put pressure on the revenues of the company.