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GlaxoSmithKline PLC (SWOT Analysis) |
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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”
GlaxoSmithKline PLC
GlaxoSmithKline (GSK) is one of the world’s leading research-based pharmaceutical and healthcare companies. GSK is engaged in the discovery, development, manufacturing and marketing of pharmaceutical and consumer health-related products. The company primarily operates in 117 countries and its products are sold in about 140 countries. GSK is headquartered in Brentford, the UK employed about 99,003 people.
Strengths, Weaknesses, Opportunities and Threats (SWOT)
Location of Factor |
TYPE OF FACTOR |
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Favorable |
Unfavorable |
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Internal |
Strengths
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Weaknesses
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External |
Opportunities
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Threats
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