“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Goldman Sachs Group 

The Goldman Sachs Group (Goldman Sachs or ‘the company’) is a leading financial services company that specializes in investment banking, asset management, and trading and securities transaction services. The company primarily operates in the US, Europe and Asia. It is headquartered in NewYork City, New York and employs 30,522 people.

The company recorded revenues of $45,987 million in the fiscal year ended November 2007, an increase of 22.1% over 2006. The operating profit of the company was $17,604 million in the fiscal year 2007, an increase of 20.9% over 2006. The net profit was $11,407 million in the fiscal year2007, an increase of 21.4% over 2006.