“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Halliburton Company

Halliburton Company (Halliburton) is one of the world's leading oilfield services provider. The company provides engineering and construction services to the upstream energy industry, to infrastructure companies, and to various governments across the world. Halliburton has operations in about 70 countries. The company is headquartered in Houston, Texas and employs about 51,000 people.