“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Honda Motor Company Limited

Honda Motor is one of the largest vehicle manufacturers in the world. The company develops, manufactures and markets automobiles, motorcycles and power products. The company primarily operates in the US and Japan. It is headquartered in Tokyo, Japan and employed 178,960 people as on March 31, 2008.