“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Honeywell International 

Honeywell is a diversified technology and manufacturing company operating in the aerospace, industrial automation, transportation systems and specialty materials markets. Its diversified business portfolio helps the company against uncertain fluctuation in any segment during a particular period. However, increase in raw material prices could adversely affect the operations of the company and reduce its margins.