“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

HSBC Holdings

HSBC Holdings (HSBC) is a banking and financial services organization which provides investment banking, commercial banking and wealth management services to its clients. The group primarily operates in Europe and Hong Kong. It is headquartered in London, UK and employs about 312,866 people.