“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Industrial & Commercial Bank of China Ltd.

Industrial and Commercial Bank of China (ICBC) is a diversified financial services provider. ICBC and its subsidiaries offer diversified banking and financial related services, including personal banking services, such as saving deposits, personal loans, housing loans, personal foreign exchange services, personal intermediary services, and personal e-banking services. The bank operates in Europe, North America and the Asia-Pacific. It is headquartered in Beijing, China and employs 385,609 people.