“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

ING

ING Group (ING or ‘the group’) is an international financial institution that provides banking, insurance, and asset management services. ING’s product offering includes life and general insurance, commercial and wholesale banking, asset management, corporate finance, and leasing. The company primarily operates in North America, Europe, Asia, Latin America and Australia. It is headquartered in Amsterdam, the Netherlands and employs 124,661 people.