“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Ingram Micro 

Ingram Micro is a global wholesale distributor of IT products and services. The company also provides supply chain solutions to product manufacturers, and online and traditional retail businesses. Ingram Micro has diversified operations in terms of geographic reach. In recent years, the company has diversified its revenue base away from mature markets and has increased its presence in emerging markets. A diversified geographic base allows Ingram Micro to benefit from economies of scale. However, new regulations could impose substantial penalties and liabilities on Ingram Micro.